Why Every Health and Wellness Business Needs a Freelance Writer

Business ownership is tough work. In addition to handling the day-to-day responsibilities of running a company, you’re simultaneously meeting with patients, clients, students, or customers — and helping them to live their healthiest, happiest lives. With so much on your plate, your marketing efforts may fall through the cracks and your blog, website content, or email copy may suffer because of it. 

This is where freelance writers come in. I can write informative health and wellness content for your website, blog, and other marketing campaigns — helping you to grow your small business, reach your target audience, and stay ahead of the competition. Here are some of the benefits of hiring a professional writer to create written content for your health and wellness business. 

Freelance Writers Drive Website Traffic

Every small business needs a blog, and every blog needs a professional writer to create well-researched, grammatically correct, and high-quality content that increases website traffic. This is why it’s so important to invest in professional writing services, specifically the services of a writer who knows how to find credible sources, detect misinformation, and understand complex health research studies. With the right freelance writer, you’ll increase website traffic, connect with your customers, and generate new business leads. 

If you’re still not convinced, let’s look at some blogging stats for 2021. According to Fit Small Business, nearly 80 percent of businesses use blogs to drive traffic to their websites — while those who blog four times a week experience 3.5 times more traffic than those that post just once weekly. Moreover, blogging is an affordable alternative to paying for online ads — and 70 percent of customers prefer seeing written content to advertisements. 

Blogs Boost Your Online Presence

Frequent blogging is great for driving traffic to your business website, and it also boosts your online presence. Just one blog post can be shared across each of your social media channels, and each social media post can be repurposed and reshared at any time. Plus, you can use your business blog to collect email addresses and start an e-newsletter, convert website traffic into leads, and improve your site’s search engine ranking (known as search engine optimization or SEO). A freelance writer can help you to achieve all of this and so much more. 

Freelancers Save You Money

In addition to driving traffic to your website and boosting your online presence, hiring a freelancer is much more cost-effective than bringing on a permanent employee to write content for your website, blog, emails, and newsletter. When hiring a permanent writer, for instance, you’re responsible for covering the cost of:

• Background checks.
• Training and software. 
• Office space.
• An annual salary.
• Employee benefits (such as paid time off, health insurance coverage, and retirement savings). 

When working with a freelancer, you’re only responsible for paying for the projects that have been completed. As one example, you could hire a freelancer to write one blog article each week — which would cost you around $100 weekly for a 700-word post. If you were to hire a full-time content writer, however, you’d pay a minimum salary of about $48,220 per year (or about $924.82 a week before taxes). 

As you can see, working with a freelance writer is a much more affordable option for small business owners. You’ll save money on professional writing services without sacrificing quality or expertise, especially if you work with a writer who’s knowledgeable and passionate about health and wellness. 

To learn more about the cost of working with a freelance writer such as me, visit my services and rates page. I offer three blogging packages (ranging from $100 to $150 per blog post), as well as add-ons such as proofreading services, monthly content calendars, and landing page content. 

Professional Writers Save You Time

Writing a 700-word blog post may seem impossible when you’re not a professional writer, but writers have the skills needed to research, write, and proofread a blog article in as little as a few hours. It might take you an entire day to write one post for your website, but many professional writers can tackle two or three blog posts in just one day. When you’re spending less time on your writing and marketing efforts, you’ll have more time, money, and energy to devote to the other aspects of running your health and wellness business. 

The Bottom Line

Every health and wellness business owner needs a freelance writer to create professional content for their website, blog, and marketing materials. With a health-savvy freelance writer to create blog content for your customers, clients, students, or patients, you’ll optimize your business website, grow your company, and better serve your target audience so they’ll keep coming back for more! 

Are you looking for a skilled, reliable, and passionate writer to share your message of health and wellness with the world? Contact me today to learn about the writing and proofreading services I provide.